Google has had many innovations with their search engines, one of the newest was a software add-on to their search engine that allowed people to get auto insurance comparisons between some of the biggest companies and what they offer. Google began rolling this auto insurance special software out in March 2015 . After a couple years of glitches, bugs and problems they have finally thrown in the temporary towel of defeat. This comes as a big disappointment to the insurance community and its customers. Although their are out of the market currently, they have said they will try again with more focus on the project. Hopefully when they get back in the game, they can make their search engine perfect with the new addition.